The New Search Order: Off-site signals + on-site intelligence = conversion.

​Search is splitting wide open. On one side: the world of GEO and SEO, where agencies like Novos shape how brands show up in the places customers start their journey. On the other: GPT-powered search and discovery, led by Depict, rewriting what happens once that customer lands on site.

​For too long, these worlds have worked in silos - one driving intent, the other scrambling to convert it. But the next frontier is about unifying them.

​Join Sam Hurley (Founder of Novos) and Axel Larsson (CCO of Depict) as they dive into what happens when GEO signals and GPT discovery finally collide. They’ll share hard-won insights, live examples, and a practical blueprint for how DTC brands can align off-site demand with on-site relevance to lift conversion, AOV, and loyalty.

​This isn’t just another panel. It’s a look at the future of search — where SEO ends, GPT begins, and together they create a single engine for growth.

​Speakers:
• Samuel Hurley, Founder, Novos
• Axel Larsson, Director of Customer Success, Depict.ai

​Who should join: eCommerce leaders, CRO specialists, SEO & GEO enthusiasts and UX teams who want to stay ahead of the curve and understand how AI-driven discovery is reshaping site performance.